Lindsay Lohan Suing Pedigree Over “Echo” Dog Food Ad
Posted March 12, 2010
Actress Lindsay Lohan is suing Pedigree, insisting that its latest dog food commercial featuring a “bitch” named Echo is based on her.
Lohan filed a suit in Nassau County (N.Y.) Supreme Court on Monday claiming the dog food company owes her $50 million in punitive damages and another $50 million in compensatory damages.
“My client is often called a bitch, and Pedigree is using that knowledge to profit,” LiLo’s lawyer Stephanie Ovadia said. “Like the bitch in this commercial, my client sometimes pisses on the carpet. Also, if there was ever a bitch in desperate need of a loving home, it’s Lindsay. This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
Watch the commercial below and judge for yourself.